A merger requires very specific brand management and communication. A great looking mailer will keep contact with clients and communicate changes as well as manage expectation. Digital Niche was offered the opportunity to work closely with the local and international office before, during and after the merger of separate entities; LionHeart, Plastichem, Multilube and Warren Chem Specialities that now is known as Brenntag South Africa (Pty) Ltd).
The objective was to communicate the business message and news in a clear and professional way through modern and user-friendly designs.
The first task was to merge the database, segment the contacts and then set up a communication platform and plan, followed by templates within international guidelines.